The A-Z of freelancing

Tuesday 26th November 2019

Careers and employability: Zoe. Practitioner. Stationed at LCC. 

What does freelancing mean?

  • Working on series of contracts with clients.
  • Offering service.
  • Paying your own tax.
  • Self employed.

Is freelancing for you?

  • Do you need 9-5?
  • Be your own boss.
  • Responsible for your own pay. 


  • Updating portfolio
  • Client relationship
  • Managing your finances
  • Finding work
  • Staying motivated

Pros and cons


  • You set the schedule.
  • Work in multiple areas.
  • Varied working day.
  • Often command a higher price.
  • You make the rules.
  • Choose clients.
  • Work can be flexible. 
  • Mental Health.


  • Can travel and work.
  • Saying no can be hard.
  • No paid holiday/sick pay.
  • Finding work can be hard.
  • Responsibility.
  • Often work hard.
  • Accountable.
  • Hard to set your own boundaries. 
  • Mental Health. 

Income streams:

  • Creative services.
  • Teaching/workshops.
  • Products.
  • Licensing and royalties.
  • Referral fees.
  • After Care fees Passive income streams.
  • Funding.
  • E book – cheaper made more money than the published book. A-Z of freelancing guide. (Example).

Wearing many hats:

  • Be the whole team.
  • The accountant.
  • The promoter.
  • The fundraiser.
  • The designer.
  • The maker.
  • The runner.
  • The post girl.
  • The decision maker.

Think about if I was paying someone else – how much does it cost? Make more profit. Won’t have to hike up prices. Be aware of your costs – hourly rate. Factor in things like photoshop subscription, laser cutting prices. ETC.


  • Do it in your spare time – be open about making connections with other people. Talk about what you can do. Put yourself in the place where likeminded people are. LinkedIn. Get on there! Make a website, an instagram etc. Portfolio. CV. Super formal isn’t best. Doesn’t have to include everything. You should be proud of what you have. Good reflection of you. Let go of formal stuff. Say it out loud – be yourself. Formal isn’t always the answer.

Do your research:

  • What are the companies morals?
  • Their values?

How do I price my work?

Your side:

  • Time
  • Workshop/studio
  • Equipment
  • Insight
  • Experience
  • How do you stand out?

Knowing your client:

  • What do they charge?
  • What do they value?
  • Retail prices.
  • Look at similar things on the internet – glass door.
  • Follow people in industry who you want to work with – look at other people’s freelance prices.

If you don’t feel slightly uncomfortable saying the figure out loud, you’re not charging enough…. Don’t pitch too low!

Get a separate bank account – log in your outgoings.  Service businesses often have lower start up costs. Little/no materials.

Spaces: DIY space London.

Funding – spacehive, kickstarter/gofund me.

Mentoring/Collabs/Co working space/Workshops/Open calls/Events.

SohoHouse. Allbrightacademy.

Uploaded is better than perfect! An instagram/website is constantly changing.


Registering as self employed: 5th october. 2nd tax year. April – March tax year. Keep records of your income and expenditure. Submit a self assessment. Pay income tax profits + national insurance. Keep all records for 7 years. You can earn £1000 as a hobby with no need to register. In the tax year. Something like a market stall or instagram stuff. Keep good records of jobs you do otherwise you get taxed. 


Sole Trader: 

You can be employed and a sole trader at the same time.

  • Pros – Simple, cheap, fast, direct control of business/ simple accounting. Personal tax.
  • Cons – No separate legal entity/ no distinction between business/ personal debt. Personal finances are considered in the mix.

Invoicing A – Z on slides. Check you get paid! Ask the difficult questions early on! Terms and conditions – will they pay you before you make the art/after 3 months later? 30 days standard of payment. You can charge interest if they pay later.

Self employment insurance: Public liability insurance. Artist newsletter – sign up get it for free.

Podcasts – look at slides.

Water Aid Briefing

5th November 2019

Thirsty World – Water Aid Brief

Things to consider:

  • How do we, as designers, ensure that we understand the subject, context and meaning of a client brief? Research. Ask the clients questions. Pick the brief apart as a team.
  • How do we, as designers, identify the spaces within a brief, to allow our own creativity to emerge and inform the outcomes? – Explore different areas. Audience, media and message. Personal experiences too – more personal and original perhaps.
  • When working in collaborative teams, how do we contribute effectively to the team, yet do not lose our own individual voice? Assign roles, where everyone has a purpose. Voices aren’t lost. Be honest with others. Look at team canvas – values etc. Anonymous feedback? To imply a change. Will there be a team leader? Do not be precious about ideas, yours may not be the best.
  • How do we identify the skillsets required to undertake an interdisciplinary creative project? Personal profile canvas think about your own skills. Just because you are an illustrator does not mean that you are not good at something else, etc. Be open about thinking of people’s skillsets.

Use real people in the campaign rather than just numbers? Make it more personal?

Human beings can go 3 days without water.

Johnathan Farr & Lou Brydges.

If Men Had Periods – campaign.

Water Aid 

  • 1981.
  • Single organisation, single vision.
  • Clean water, decent toilets and good hygiene.
  • 1 in 4 – don’t have a decent toilet.
  • 1 in 10 – don’t have clean water.
  • 443 million school days a year are lost due to water related illness. Marginalised poeple – where they’re born, how much money they have.

What do Water Aid do?

  • Irrespective of gender, ability, religion, ethnicity – everyone has right to water.
  • Build taps and toilets.
  • Influence governments.
  • Change behaviour.
  • Working at a local, national and global level to create change.
  • Children can go to school, hospitals can run and people can fulfil potential – if they have water/toilets/hygiene!
  • Making water accessible. Threat is climate change which is making things harder.
  • How can you land message – people don’t have access to clean water. Additional problem of climate change – land with people.
  • Have a water crisis anyway – climate change. LINK. Exacerbating climate change.

How does this link to climate change?

  • As the atmosphere gets hotter – dry seasons get longer. When it rains – flooding. Flooding sweeps up sewage/dirt gets into wells etc, pollutes water. Even if you have water doesn’t mean it is clean.
  • Lack of fairness – people who take the rap for climate change – these are people in poorer countries/marginalised. They deal with this NOW.
  • Climate change = water change.
  • 2020 – a big year. SDG’s. Begin in 2020.

What the campaign must do:

  • Engage young people – 16 to 25.
  • Water-centric: Water is the core of the creative idea.
  • Global: Is it a global approach?
  • Immediate
  • Sense of urgency
  • Ambitious
  • Unapologetic
  • Cut Through
  • Relavant
  • Hearts and minds – emotional and thoughtful.
  • Powerful and compelling.
  • Emotional, moving.


Pali Palavathanan

Company that has a purpose – works on projects that are meaningful. Creativity for change. Geopolitical.

Brit – ish product. Filled in flags of cultural heritage. Somerset house exhibition. Engage. 

STOP CAMPAIGN  – Sri Lanka – Stop – Brother and sister logo. UN. Conflict in Sri Lanka – merged word for ‘stop’.

Screenshot 2019-11-05 at 17.48.12

Screenshot 2019-11-05 at 17.48.24

Think of campaigns that have moved you!

Week 5

22nd October 2019

Project Deliverables:

They will be assessing how you and your team:

  • Successfully identified a ‘need’ for your concept for the target audience
  • Provided evidence of your market research

The pitch presentation should demonstrate a prototype of your concept and the following key insights:

  • The vision + product concept
  • Customer need – how did you know that people needed this? Sustainable clothes is a problem.
  • Audience psychographic profile – evidence. Surveys.
  • Campaign concept
  • Marketing strategy – audience. How have you gathered information. Similar campaign.

5 minute presentation. Show best bits – best pages.

Week 1 with my group

24th September 2019

Today I met my group for the PPU unit. In my group are; Yash, Skye, Leigha and Aisyah (from GMD course) and Begüm. We sat down and wrote about what we thought were issues with our Generation (Generation Z). We then thought about what mattered to us. 

I wrote down:

  • Gender Equality
  • Social Media – No privacy.
  • No basic skills – taxes/ house stuff.
  • Body positivity
  • Social Media

26th September

We met as an entire group for two hours. We thought that we would go with social media as an idea. We wanted to focus on how image is portrayed through social media. We wrote ‘our campaign aims to highlight how oblivious we are to the realities of social media.’  The ‘solution’ that we wanted to come up with was a campaign that highlighted how fake social media is. We wrote down suggestions for our campaign – we thought that we could have photographs that were cropped (either bordered or lighter than the rest of the photo) with the rest of the photo showing the reality of the situation. For example, a photo of someone taking a selfie with perfect hair and make up, but the rest of the photo showing that they’re in their pyjamas with their bedroom a complete mess. 

This was scrapped because when we went home we realised that this campaign already existed, and that we did not want to do this idea as we thought that it was an obvious choice.

After talking over WhatsApp we decided that something we were all interested in was the topic of Fast Fashion. These are screenshots of the suggestions that I put into the group chat when we were deciding what to focus on.