5th March 2019
I interviewed His & Hers Bazaar to get an idea of their brand and their identity.
When were you established?
What is your target audience/ideal customer?
Our audience is whoever likes and RESPECTS Vintage.
Being able to wear and collect clothes from such a special era as the 60s were (50s and 70s as well) is something to feel lucky about. We’re not only dressing the way we like, but we’re preserving history somehow.
This way, our ideal customers are mainly people like us. Who want to be the more unique and smarter dressers among their friends, and to enjoy and give further life to Vintage clothing.
No matter their age, gender, nationality, musical tastes, etc.
What is your story – what inspired you to start up a shop?
We’ve started buying vintage in the 90s-early 2000’s when our interests in mod and skinhead cultures began. After all these years we’ve been developing some knowledge about vintage, mainly 60s, but not only. We collect pieces for our personal looks, day and night wear, buying from internet (eBay, Etsy, etc). But we also treasure hunt in Flea markets, Vintage Markets, Vintage stores, thrift stores, etc. where we’re living, but we also look for Vintage wherever we go on holidays, France, Italy, Belgium, Germany, UK, USA, etc.
We had a certain amount of pieces that do not fit us anymore that we could sell. But we can also find a lot of Vintage clothes as digging (both virtual and in the real world) has become a hobby. Our aim is to give visibility to all those amazing Vintage clothes, and find people who will love them forever, or at least, till their interest in vintage is still alive!
What are five words to describe you?
PASSION: we’re extremely excited to be running the shop, because we’re working in something we love. Even if sometimes combining our professional and personal life with this new activity is so exhausting! But we care about the details and we put a lot of enthusiasm on it.
EXCLUSIVE: not all our stock is exclusive, but we always try to find the best of Vintage brands, deadstock pieces, and in general those clothes we would like to buy for ourselves in the best condition possible.
QUALITY: same as above, we try to find very good condition clothes, made of fine materials, or in the best shape possible. We also try to ship all items the cleaner we can, we take most of our sold items to the dry cleaners before they meet their new owners.
COSTUMER SERVICE: we try our best to offer the best buying experience. We try to be accurate as possible taking pictures of all the details, describing all pieces as real as possible, being fast to reply to our online requests. We usually ship all orders the very day after the purchase is released, etc.
VARIETY: We try to offer a lot of different items, not only dresses, and not only women clothes, which may seem the easiest thing to sell (and it is). We try to offer things that wouldn’t be easy to find, from leather goods, knits, space age clothes, etc. As well as different price ranges from designer clothes to more affordable ones.
What brands/ new or old inspire you?
In my case (Laura), I’m absolutely taken by 1960s Space Age designers.
I love Courrèges, Louis Feraud, Pierre Cardin, Paco Rabanne, etc. As well as Emilio Pucci and the Christian Dior shoe designer Roger Vivier.
Of course, I’ve loved mod culture for ages now, so I can’t help loving Mary Quant and the early Biba designs (although the late ones are amazing as well, but I wouldn’t wear them). Marion Foale and Sally Tuffin’s, Caroline Charles, the American Bonnie Cashin, Lilli Ann, etc.
I love Miu Miu and Marc Jacobs contemporary designs as well.
Dani is totally into the late 60s / early 70s skinhead to suedehead brands: Ben Sherman, Jaytex, Jon Wood, Arnold Palmer, Levi’s, Frank Wright, Dr. Martens, Penn & Simmons, etc.
Do you have any fonts/colours you identify with?
It’s so hard to choose..
Our items belong to a lot of different styles. So, it’s difficult to choose a single atmosphere.
About the color, we’re not a women only store, and although we sell late 60s clothes we cannot define ourselves into purple or pink, although I love them.
I see ourselves more like BLACK, WHITE and GOLD.
We’re used to see everything we love in black and white pictures, even if our clothes are full of color. I think it’s a nice contrast.
One font can be a Futura, or a Circus style font, also an Amati. But we’re open to any advice.